Rendering products is a process full of technical challenges and comes down to intimately understanding a product: first figuring out the product on a physical level and then lighting it in a way that shapes and expresses its spirit and character.
These select projects shine a new light on the everyday for Reese's, Lays, Tide & Inkjoy.
Directors: Jonathan Notaro, Chris Dooley, Produced by Brand New School.
Rendering products is a process full of technical challenges and comes down to intimately understanding a product: first figuring out the product on a physical level and then lighting it in a way that shapes and expresses its spirit and character.
These select projects shine a new light on the everyday for Reese's, Lays, Tide & Inkjoy.
Directors - Jonathan Notaro, Chris Dooley, Produced by Brand New School.
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